Self-serve software replaces expensive sales-led distribution with lower-cost marketing-led acquisition, making smaller businesses economically reachable.
Self-serve software replaces expensive sales-led distribution with lower-cost marketing-led acquisition, making smaller businesses economically reachable.
![Eric Vishria – The Past, Present, and Future of SaaS and Software - [Invest Like the Best, EP.183]](https://megaphone.imgix.net/podcasts/0981428a-ccce-11ed-87bf-0f7600faa1cd/image/Eric_Vishria.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress)
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