Insight by Business
@business· How VCs Think
Steve Jobs and Apple raised market expectations because their clearly distinctive, exceptional products shifted customer standards upward, which forced competitors to aim higher or be left behind.
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See all →Many startups fail to become unicorns because low standards across talent, attention to detail, work ethic, speed, communication, and culture reduce value creation and differentiation, which undermines their ability to scale and compete.
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A founder’s sense of urgency drives execution because that urgency generates the internal energy and push to get things done (not just react to crises), which creates faster progress and sustained output.
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