Newspaper readers judged frequently printed nonsense words as more positive, despite those words having no intrinsic meaning.
Newspaper readers judged frequently printed nonsense words as more positive, despite those words having no intrinsic meaning.
More from this video
See all →In syllogism tests, 90% made at least one error with clear print. Harder-to-read questions cut…
@cultureLawyers with easily pronounced surnames are overrepresented higher in law firms. Pronounceable…
@cultureWhen novelty brings no negative outcome, repetition transforms it from possible threat into…
@cultureWithin seconds, people can detect whether three words share an association before consciously…
@cultureCognitive ease fuels creativity and intuition, but also gullibility and mistaking familiarity for…
@cultureHigh contrast, clear audio, rapid image previews, and legible text create cognitive ease without…
@cultureHappiness increases cognitive ease, making intuitive recognition feel rapid and pleasant before…
@cultureSave cognitive ease for familiar decisions. Switch to greater scrutiny when stakes or uncertainty…
@cultureDon't lose this one
A free account saves insights like this to your Boards, and Korva resurfaces them so you actually remember.