Insight by Business

Measuring performance with ratio-based metrics like RONA or IRR biases firms toward outsourcing and short-term projects because improving those ratios is often easiest by shrinking assets or choosing quick-payoff work rather than funding long-horizon disruptive investments.
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See all →Because execution amplifies an idea's underlying quality, pouring great effort into a weak market, defensibility, or value proposition compounds toward a dead end rather than growth.
Very large financial incentives can worsen cognitive-task performance across cultures because the pressure and narrowed focus they create interfere with the complex mental processes those tasks require.