Insight by Psychology
Branding can change physiological outcomes like pain because perceptual cues trigger placebo-like mechanisms, so a branded analgesic can produce greater measured pain reduction than an identical unbranded pill.
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Gossip makes people less likely to listen to you because speaking ill of someone signals you betray confidence, which causes listeners to distrust you and avoid engaging.
Empathy narrows attention to specific victims because it generates intense shared feeling, whereas compassion is a broader, more detached concern that engages different processes and can be scaled to help many without emotional burnout.