Korva is a scroll of the internet’s best ideas.
10,000 views means it's working
What the fit looks like
It is not a particular CPM, and it doesn't require going extremely viral. One operator counts a video as viral after 100,000 views. Several iterations of one pillar format clearing 10,000 views is enough to show the format has promise.
Analyzing the winners
Then the analysis starts: watch time, retention, and why those videos work. Is it one word that worked really well, or the audio? The findings get applied to a few more videos to pin down the variables driving them forward.
Budget and creator pay
A starter campaign pays creators a guaranteed retainer of $600 to $800 for 30 to 60 videos, plus a view bonus on top. The bonus can be an uncapped CPM, since a viral video should bring the app a lot more revenue, or capped at $1 to $2 to keep things profitable. A budget of $2,000 to $4,000 buys enough volume to solve one problem in the first month, and finding this fit is the step many people overlook and one reason they quit their UGC campaign early.
Why run several iterations before judging a format?
View counts across videos on one account vary widely, and a single hit can come from luck, timing, or an early burst of engagement. Several videos clearing the same mark point to something about the format itself. Social video views follow a heavy-tailed distribution, where a few posts collect a large share of all views. Repeated results are the way to separate a pattern from one outlier.
How does retention affect a video's reach?
Platforms treat how long people keep watching as a signal of interest. TikTok has said that strong indicators of interest, such as finishing a longer video, receive higher weight in its recommendations than weak ones, such as whether the viewer and creator share a country. A video that holds attention to the end earns a wider audience. YouTube Shorts similarly tracks whether viewers stay or swipe away.
Why pay creators a retainer plus a bonus?
A fixed retainer protects the creator from the swings of any one video, while the bonus ties extra pay to results. Economists study this under the principal-agent problem, where the person paying and the person working want different things. Mixing fixed pay with performance pay is a standard response, used in fields such as sales commissions. A cap on the bonus limits what the payer owes if a video takes off.
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