Korva is a scroll of the internet’s best ideas.
The team's design engineer Karl Koch describes the rule: no design file until there is a written document stating that the team believes this change will produce this outcome, for this reason. A shorthand note, a Slack message, or a plan to talk it over on a call does not count. Only then does anyone open Figma.
A written sentence can't hide. Every word can be challenged, which exposes the argument while the change is still cheap.
A wireframe can look great while nobody has worked out what happens when the user has no data yet, when the text is twice as long as in the example, or when the connection is slow. Portfolios full of beautiful screens, with no sentence about what those screens were meant to solve, show the same gap.
Why do polished visuals persuade so easily?
Researchers Masaaki Kurosu and Kaori Kashimura at Hitachi tested ATM interfaces in 1995 and found that users rated more attractive layouts as easier to use, even when the layouts worked identically. This became known as the aesthetic-usability effect. People tend to read visual polish as a sign of quality underneath.
Why do written memos force clearer thinking?
Amazon has used written narrative memos in place of slide decks in senior meetings since around 2004. Prose requires full sentences, so gaps in logic that bullet points can hide show up on the page. Readers can then challenge a specific claim instead of reacting to the look of a presentation.
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