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Why energy drains

Energy drains. Everyone says no, the world seems to be telling the founder not to do this, and friends and family call them crazy. For some people the work does the reverse: it breathes life into them, and each week of progress changes how others react to them and to the product.

Momentum you generate

That compounding is visible in a residency where founders are watched week after week. Some make progress every month, some every week, and a few make progress almost every hour: recruiting a team, finding customers, building the product, and lining up partnerships. A startup has to be great at producing its own momentum because nobody else will supply it.

Reading resilience

Resilience gets weighed the same way. Investors look at what a founder has already been through, whether a divorce or a shut-down company, and how they brought energy to the day after, and the day after that. People who know what it takes to build, who go in with eyes open and know where to spend time and where not to, tend to be the ones who never give up.

Why does momentum matter so much for startups?

A startup has no revenue cushion, so every month it survives depends on showing progress to customers, recruits, and investors. Each win makes the next one cheaper, since a team with a customer finds it easier to hire and a team that has hired finds it easier to raise. Physicists use momentum for the same compounding idea in a different setting. Y Combinator's Paul Graham has written that startups are defined by growth, which is the visible form of momentum.

What does entropy mean outside physics?

In thermodynamics, entropy measures disorder, and the second law says that in a closed system it tends to rise over time. Organizations borrow the word to describe how order decays without continuous effort. Teams drift, priorities scatter, and energy leaks away unless someone keeps pushing. Founders use the term to name that default decay.

How do investors read resilience in a founder?

Psychologist Angela Duckworth popularized grit as perseverance toward long-term goals, and her research linked it to outcomes like staying in demanding programs. Investors look for behavior that fits that pattern, such as returning to work after a failed company. A past setback shows how someone responds under pressure, which interviews cannot reveal. The person's account of what they learned is part of the evidence.

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