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Carroll's advice

Before he started, Kerr talked to Pete Carroll, the former Seahawks coach, who told him the X's and O's wouldn't be what mattered. What would matter was the culture he established, and he would have to do that while stepping into a culture that already existed.

Kerr's values

Kerr looked at the team. Steph Curry was already the heart and soul of it, even before the championships. Kerr came up with four values, including compassion, mindfulness, and joy, and joy was there because of the way Steph was, which is a big part of who he is.

A Sequoia partner's two

A Sequoia partner who read about this chose his own two: competitiveness and joy. He wants a culture that is extremely competitive with the outside world and also has joy, and he hopes the firm jokes around more than it did on his first day.

How did Kerr's first Warriors season go?

In Kerr's first year as head coach in 2014-15, Golden State won 67 games and the NBA championship, the franchise's first title since 1975. He had never coached before, having spent time as a broadcaster and as general manager of the Phoenix Suns. Steph Curry won the league MVP award that season.

Who shaped Kerr as a coach?

Kerr won five NBA championships as a player, three with the Chicago Bulls under Phil Jackson and two with the San Antonio Spurs under Gregg Popovich. He has often said he learned from Jackson, Popovich, and his college coach, Lute Olson.

How did Carroll build the Seahawks culture?

Pete Carroll coached Seattle from 2010 to 2023. His program emphasized competition and positivity, summed up in the slogan 'Always Compete.' The Seahawks won Super Bowl XLVIII over Denver in the 2013 season.

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