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Antler invests in about 3% of the founders who apply. More than 165,000 founders apply each year across 30 offices around the world, so even a tiny fraction adds up to a lot of investments.

Being the most active investor in the early stage reads as doing too many deals, which is why the label can feel at odds with selectivity. Awareness has grown quickly too: when asked to raise their hands in a room, the share of people who had heard of Antler went from about 10% to 90% over four years.

How can an investor do many deals and stay selective?

Selectivity is the share of applicants accepted, while activity is the number of deals done. A very large applicant pool lets a low acceptance rate coexist with a high count of investments. Elite universities work the same way: Harvard admits a small percentage of applicants yet enrolls thousands. Scale of intake sets the count, and the quality bar sets the rate.

Why does a low acceptance rate signal quality?

Scarcity suggests that a filter is removing weaker candidates, which is why selective schools and programs carry prestige. Y Combinator has long reported acceptance rates of a few percent. The signal is imperfect because the filter can reflect what the evaluators prize rather than what predicts success. Even so, founders and investors read a low rate as a mark of rigor.

How does a firm grow brand awareness so quickly?

Awareness among founders spreads through alumni, referrals, and visible success stories. A firm with offices in many cities meets local founders at events and universities. Each portfolio company that raises its next round becomes a public example. Venture firms commonly grow through this loop of results, word of mouth, and applications.

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