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The mindset came from being humbled. Both founders had been through Silicon Valley's startup factory, with some wins and some losses. One went from running a hot startup to watching market dynamics blow up his business, with a one-year-old at home and another child on the way, which was deeply humbling.

Based on what they cover, people expect the founders to be cocky. The humility shaped their coverage instead: guests always got the benefit of the doubt, and the hosts did not act as if they were smarter than the person across from them. They named the approach golden retriever mode, a mindset of showing up happy, friendly, and dumb.

Why does asking questions make people likable?

A 2017 study led by Karen Huang at Harvard, published in the Journal of Personality and Social Psychology, examined conversations between strangers and in speed dating. People who asked more questions, especially follow-up questions, were better liked by their partners. The researchers found that asking follow-ups signals responsiveness, which is the feeling of being heard.

Why are golden retrievers known as friendly dogs?

The breed was developed in Scotland in the 1800s by Dudley Marjoribanks, first Baron Tweedmouth, to retrieve waterfowl for hunters. Breeders prized a soft mouth and a cooperative temperament, since the dog had to carry birds without damaging them. The American Kennel Club recognized the breed in 1925.

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