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Take it ten times as seriously
The two had met through a mutual friend, both at a similar stage of life: each had started a company, they had raised money from two of the same venture firms, and both were living in Los Angeles with kids. They kept calling each other to talk through ideas, and eventually recorded one of the conversations. Senra, a strong believer that podcasting is still early, listened to it, which shocked them, since who has time for another podcast?
He encouraged them to treat the podcast like a startup and take it deadly seriously. They went full-time with only a handful of episodes out. Most podcasters on the charts were not putting in 40 hours a week, and few insiders had become full-time creators, so treating the show as a business became one of their key differentiators.
How did podcasting begin as a medium?
Podcasting dates to 2004, when former MTV host Adam Curry and software developer Dave Winer built a way to deliver audio files automatically through RSS feeds. Listeners could subscribe once and receive new episodes on their devices. Apple added a podcast directory to iTunes in June 2005, which brought the format to a much wider audience.
Why do creators publish before a show is polished?
Reid Hoffman, a co-founder of LinkedIn, is often quoted as saying that anyone not embarrassed by the first version of a product launched too late. Eric Ries built on a similar idea in The Lean Startup, urging a minimum viable product that tests demand early. Ries published the book in 2011.
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