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Willing to change, able to change
The four boxes
Businesses that are willing to change and able to are thriving in this new world. Even software companies in that box are not being disrupted, at least so far, because they act as the agent for the small and medium-sized businesses they serve.
Companies that are willing to change but don't know how have a window now to get up to speed. The dangerous box holds the companies that don't want to change and are unable to.
Where it came from
The two-by-two came from the COO of one of the firm's companies, after a trip to a conference of serial acquirers where AI kept surfacing one of the classical challenges of business: change management. Small and large businesses each have their own version of it. The firm's part is to help people see the tools and give them the opportunity, and people make their own choices from there.
Why do companies resist change?
Psychologist Kurt Lewin described organizational change in the 1940s as unfreezing existing habits, making a change, and refreezing the new way of working. John Kotter of Harvard Business School published a 1995 Harvard Business Review article titled Leading Change: Why Transformation Efforts Fail, which listed eight common errors. Among them were failing to establish urgency and declaring victory too soon.
How do two-by-two grids simplify decisions?
A two-by-two grid sorts items by two yes-or-no questions into four boxes, which makes patterns visible at a glance. The Boston Consulting Group's growth-share matrix, introduced in 1970 by Bruce Henderson, sorted a company's products by market growth and market share. President Eisenhower's urgent-versus-important matrix is another well-known example.