Build every new product for the same people

Tibo Lou Lucas is a software founder who builds products for creators, people who try to earn a living by posting online. He says his progress came from aiming every experiment at the same people and the same need, so each launch kept the followers the last one had earned.

His approach is to settle on a single type of customer and a single need, then keep serving that pair with each new product. Every offering stays relevant to the people who followed before, and Tibo describes the payoff as, in his words, "compound your audience over and over." My own gloss on that payoff is simple: each launch reuses the following instead of resetting it.

In his case, the pair was the creator economy and helping creators sell more. Someone who started following one tool therefore had a reason to pay attention to the next one, because it tried to solve the same issue for the same group. To be clear, that hypothetical follower is my illustration of his point, not a person he named.

The host illustrated the opposite approach with throwaway examples, like making a juicer one week and a wearable computer the next. Those examples were the host's, not Tibo's. Tibo's contrast is that scattered topics give earlier followers no reason to stay interested.

The host added one related filter. Because founders get to choose customers, the host said to choose wisely, including for "high buying power."

If you want to try the core idea, and this step is my suggestion as the writer rather than Tibo's instruction, write down your audience and their need in plain language and check your next idea against that note before you build.