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He Got a Custom Recipe App in Five Minutes While Walking His Dog

The program was built for one person and one chore, and points to a future where you never have to learn another app.

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Stratechery · Apps, Agents, and Aggregation | Stratechery by Ben Thompson

Ben Thompson was out walking his dog when he ordered up a new app. He did not search an app store, pay for anything, or read a manual. He just talked to an AI assistant on his phone, and about five minutes later the app existed.

Thompson is a technology analyst who studies big software platforms. He was trying Muse, Meta's AI assistant, which gives every user in the United States a small online computer, called a virtual machine, with two processor cores, 8 gigabytes of memory, and 8 gigabytes of storage.

The idea came from a friend, who had used Muse to sort through his favorite posts on Instagram. Thompson asked Muse to organize all the recipes he had saved in Instagram. The first answer was a PDF, which was hard to browse and search.

So he asked for something better: a personal recipe box, built just for him. That matters, Thompson says, because it was built to do one job for him alone.

Thompson calls that kind of software the infinite app. An assistant that can operate phones and websites for you, he argues, can also create a simple, custom screen whenever you need one, and then you can forget about it.

That would be a break from how phones have worked. Thompson counts 689 apps on his own phone, accumulated because each service or game once seemed worth learning. Now, he says, he opens fewer and fewer of them because the AI can handle the clicking around for him.

The recipe app is still a work in progress. Thompson said he asked Muse to "actually read the captions and watch the videos" so the recipes are easier to find. The update, he said, is "subject to Instagram rate limiting."

Thompson says he can be patient. He joked: "I have 689 other apps to look at in the meantime. Of course, I'm not going to do that."

Questions people ask

What is Muse?

Muse is Meta's AI assistant for consumers. In the setup Thompson describes, each user also gets a small private cloud computer, so the assistant has somewhere to run code, store files, and operate apps on that person's behalf.

What is a virtual machine?

It is a computer that runs over the internet rather than on your desk. You reach it through software, and it has its own processor, memory, and storage. Here it gives the AI a place to do longer chores without tying up your phone.