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In Minecraft, Baseball Souvenirs Actually Work

The league's 40-plus licensed items include customizable pennants and wearable jerseys for all 30 clubs, plus gear built for play.

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sportsbusinessjournal.com · SBJ Power Up: MLB’s Minecraft memorabilia play

In the video game Minecraft, Major League Baseball souvenirs actually do something.

In May 2025, the league worked with Microsoft, which owns the game, to release more than 40 licensed items that players can download to build baseball fan caves and stadiums. Many can be marked with the logo of any of the 30 clubs, from pennants to wearable jerseys.

Some go beyond decoration. There are chairs shaped like baseball mitts, a rug patterned with a baseball diamond, a scoreboard that works, and a popcorn machine that produces food that restores a player's character's health.

MLB wants that audience. As of May 2025, Minecraft drew about 140 million players a month, including many younger players baseball hoped to meet where they already gather.

Questions people ask

What exactly is Minecraft?

Minecraft is a blocky building game where players explore, gather resources, and construct almost anything, from houses to stadiums. It is owned by Microsoft and, as of May 2025, drew about 140 million players a month.

What does it mean for popcorn to restore health?

Characters have health, shown as hearts, that drops when they take damage or go hungry. Eating food restores hearts, so the baseball popcorn functions like other food in the game.

Do you have to pick one team to use the items?

No. Many of the more than 40 items can carry the logo of any of the 30 clubs. Players choose their team when they decorate or dress their character.