Let AI read your last seven days and hand you ideas to post
Morning Brew co-founder Alex Lieberman gets 15 ranked ideas a day, half from his own workweek and half from his feed, and saves every leftover in a vault.
How I AI · The AI content machine that turns ideas into posts that don't sound like slop | Alex LiebermanAlex Lieberman, who co-founded the business newsletter Morning Brew and now works at the applied AI firm 10X, limits content work to about a quarter of his day. To stay visible without staring at a blank page, he built a morning briefing that hands him 15 ranked post ideas before he writes a word.
The first step is what he calls the Oracle. It is a set of instructions running inside Claude, connected to his work tools including Slack, Notion, meeting notes, Linear, a task tracker, Git, a code repository, and Gmail. Each day, it scans the last seven days across those channels and scores possible ideas. A story or anecdote earns points, a strong point of view earns points, and specific examples earn points. The top-scoring ideas, which he calls spikes, become his list for the day.
Half the list comes from his own week. The other half comes from his reading. Lieberman gave the system a list of accounts he follows on X and LinkedIn, plus websites he reads, and it reviews what those people published in the last seven days. When it spots something worth responding to, it suggests a quote post (reposting someone's post with a comment) or a reply.
Nothing gets thrown away. The first time someone sets up the system, it creates a Notion database called the Vault. Every Oracle idea goes into the Vault, even the ones he skips, so he can search old spikes when he needs something to say.
Lieberman says this idea step may be the most useful part of the whole setup. Even if you never want AI to draft for you, going from a blank page to a concrete idea lowers the friction a lot, enough to build a habit of creating. To copy him, start there: connect one week of your messages, notes, and reading, and ask for ranked ideas daily.
Questions people ask
Do I need Claude to build this?
No. Lieberman runs his as a plug-in inside his company's Claude setup, but the pattern works in other AI assistants that can connect to work apps or read exported files. Start with whatever tool can already see your Slack, notes, or email, or paste in a week's highlights by hand.
How exactly does it rank an idea?
His Oracle gives positive scores for three things: a story or anecdote, a strong point of view, and specific examples or numbers. You can copy that as a simple prompt instruction. Ask the AI to score each candidate on those three traits and return only the top 10 to 15.
What if my workweek feels too boring to post about?
That is common, and small moments still count if they contain a lesson, a mistake, or a disagreement. Customers, sales calls, internal debates, and things you read and reacted to all qualify. The Vault helps here, because a throwaway note this week can become useful a month later.