Make AI Interview You Before It Writes for You
Lieberman’s anti-slop trick is an interrogation by AI versions of famous hosts, plus a rule that the draft must stick to his spoken answers.
How I AI · The AI content machine that turns ideas into posts that don't sound like slop | Alex LiebermanAlex Lieberman, the Morning Brew co-founder who now works at the applied AI firm 10X, does not let AI write his posts from a prompt. He makes it interview him first, out loud, and then lets it draft almost only from his own spoken answers, aside from the hook and the conclusion.
The interview panel is the core of his system. He codified six famous interviewers, including Tim Ferriss, Joe Rogan, Barbara Walters, Howard Stern, and Larry King, as AI personas that question him one by one on a single idea until they have enough material for a post.
The method is deliberately spoken. If the topic is unfamiliar, he first has a research assistant build him a brief with background, possible contrarian angles, and open questions to answer. Then he talks through his answers using WhisperFlow, a tool that turns his speech into text, building a long transcript of his thinking.
The value is in the follow-ups. In one demo, on a public disagreement about forward-deployed engineers, the specialists who install AI inside client companies, the panel asked what both sides were missing and then pushed for specifics. Ferriss-style, it demanded a painful client story where the point had proved true. After about five questions, the interview wrapped.
Then comes the constraint that keeps the result from sounding generic. The system locks in his voice guide and past editing lessons, and drafts from the transcript using only his exact words, aside from the hook and conclusion. The job of the AI writer is to organize and tighten what he already said rather than invent fresh ideas.
If the draft still sounds cringey, that is the signal. For Lieberman, it means he did not give good enough answers in the interview, so he marks the bad phrasing, tells the system to add the correction to a content-lessons file, and talks more or edits the draft. To try it, pick one idea, get interviewed for it, and start with the rule that the draft should add almost nothing you never said, save for the hook and conclusion.
Questions people ask
What is WhisperFlow?
WhisperFlow is the tool Lieberman names for turning his spoken answers into text. He answers the interview questions by talking, and that talk becomes the transcript the draft must draw from.
How can I copy the interview panel without building software?
You do not need his exact setup. You can prompt a chatbot to act like a tough interviewer, ask one question at a time, and keep asking for examples and specifics until you say stop. The key behaviors are sequential questions, follow-ups based on your last answer, and a demand for concrete stories.
What is a forward-deployed engineer?
They install and customize AI systems inside a customer’s business, rather than just selling software licenses. The debate Lieberman wrote about was whether that hands-on deployment work is the key job in AI, or whether company structure and expertise matter more than code.