Korva rescues the ideas worth keeping from podcasts. Each one becomes a Card.
Posts timed before a popular show's new season delivered unusually low CPM because everyone was already visiting the influencer's page.
One creator delivered $120,000 in signups after a $20,000 monthly payment, leaving roughly $100,000 in profit.
A rough influencer funnel turns 100 contacts into 10 replies, two calls, and one signed creator.
Cal AI reached 220,000 influencers, yet 1,000 outreaches might produce 10 signings or sometimes just one.
The most profitable format was a large creator’s day-in-the-life video showing the app naturally, not explaining it.
Reality-show followers may want the show, not the star's personal life. That audience is less commercially valuable than it looks.
Email outreach outperformed direct messages here, partly because social platforms capped daily DM volume.
Agents avoid calls after constant brand outreach, preferring enough information by text or email before spending time.
The outreach machine grew from five assistants to 25, targeting 100 influencers each and generating roughly 2,000 daily attempts.
A great CPM and huge view count still fail when the audience has little intent to use the product.
Food and recipe viewers may seek indulgence and escape, making them poor prospects for a calorie-tracking product.
People abandon calorie tracking when logging becomes tedious. Replacing every entry with one photo makes the habit sustainable.
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