Don't Hit the NOS Too Soon: A Founder's Guide to PR

10 insights saved from this article by @business

@business· Startups
Earned media shapes AI assistants’ answers, since models read credible publications and give strong articles a long second life.
@business· Startups
For a Gen Z consumer product, a Forbes feature can be nearly worthless beside founder marketing, creator channels, or user-generated content.
@business· Startups
LinkedIn thought leadership is unlikely to secure meetings with Generals at the Department of War when those buyers are not reachable there.
@business· Startups
The audience that generates attention is often not the audience that generates customers, inbound demand, or signed contracts.
@business· Startups
Announcement coverage signals credibility to investors and helps hiring, especially when immigration considerations affect recruiting.
@business· Startups
The communications playbook increasingly favors founders communicating directly instead of filtering their message through reporters.
@business· Startups
Direct communication reduces gatekeeping and adds channels, yet many founders dislike public visibility and building an audience.
@business· Startups
More channels do not make every channel useful. Use the channel where your target buyers actually pay attention.
@business· Startups
Before investing heavily in PR, founders need a credible news catalyst and evidence that the business is working.
@business· Startups
For early-stage companies, PR is a crucible: it tests whether outsiders find the story valuable enough to tell.

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