How Great Leaders Inspire Action | Simon Sinek

13 insights saved from this video by @business

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The goal is not selling to everyone who needs your offering. It is working with people who share your beliefs.
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The Wright brothers lacked money, credentials, connections, and press. Samuel Pierpont Langley had them all and still failed.
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TiVo had strong technology, funding, and market conditions, yet failed commercially by marketing features instead of a motivating worldview.
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The Wright brothers' believers endured repeated failures with intense commitment. Langley's workers were primarily working for a paycheck.
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Features and benefits can explain an offer without creating action. Purpose engages decisions, and facts rationalize the choice afterward.
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The early majority waits for someone else to try an innovation. Innovators and early adopters decide before broad proof exists.
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Apple leads with challenging the status quo and thinking differently, then reveals its design, usability, and computer.
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Innovators are 2.5% of adopters, early adopters are 13.5%, and the majority and laggards make up 84%.
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Dr. King believed a just society requires human laws to align with laws understood as coming from a higher authority.
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Starting with “why” helps organizations find people who share their beliefs and become committed adopters.
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Most communication starts with products and ends with purpose. Inspiring leaders start with purpose and work outward.
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Almost everyone knows what they do. Some know how. A very small minority knows why.
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The Wright brothers' collaborators endured repeated crashes because they were committed to the dream, not merely a paycheck.

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