Korva rescues the ideas worth keeping from podcasts. Each one becomes a Card.
Observed consumption creates content neighborhoods across millions of users, producing a larger, more reliable dataset than surveys.
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Publisher-app SDKs use device sensors such as gyroscopes and accelerometers to build demographic profiles from observed behavior.
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Publisher-app data can reveal location, activities, working from home, shopping, international travel, and desk work.
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IP matching identifies households at best, making it a poor proxy for individual demographic data.
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Music and radio ratings changed substantially when measurement replaced memory with monitoring of actual listening.
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Partnerships make marketing, events, and joint initiatives travel farther by giving other people a share of the message.
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When industry change stalls, NumberEight talks to companies, finds their limits, and builds solutions around real value.
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Podcast lookalike analysis lets brands extend proven audiences beyond the shows that originally attracted them.
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Podcast audiences are roughly 50-50 male-female overall, but market and genre differences can be dramatic.
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Actual consumption data records what people listened to or read, replacing recall questions with observed media activity.
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Podcast ad money is moving from host sponsorships toward programmatic buying and hybrid host-read campaigns.
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Audience data reveals what different listeners want, giving creators evidence for what content to develop next.
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Consumer privacy protection is becoming a global direction, even where adoption moves more slowly.
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Bring your next episode to Korva.
Turn podcast episodes into Cards you can save, explore, and find again.