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How the 'IKEA effect' can motivate people to work harder
video · Business Insider

How the 'IKEA effect' can motivate people to work harder

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3 insights saved from this video by @psychology
  1. @psychology profile photo
    @psychology· Decision Making

    The 'IKEA effect' happens because when people invest time and effort into assembling something, that personal labor creates increased liking and attachment to the object.

    The 'IKEA effect' happens because when people invest time and effort into assembling something, that personal labor creates increased liking and attachment to the object.
  2. @psychology profile photo
    @psychology· Decision Making

    Attachment from self-assembly can outweigh objective product quality because the fondness stems from the shared effort and relational experience of creating the item, which biases people to value the outcome more than its craftsmanship.

    Attachment from self-assembly can outweigh objective product quality because the fondness stems from the shared effort and relational experience of creating the item, which biases people to value the outcome more than its craftsmanship.
  3. @psychology profile photo
    @psychology· Decision Making

    Assigning clear ownership or credit boosts employee engagement because attaching a person's name or explicit responsibility makes the work feel uniquely theirs, triggering the same ownership-driven connection that comes from creating something yourself.

    Assigning clear ownership or credit boosts employee engagement because attaching a person's name or explicit responsibility makes the work feel uniquely theirs, triggering the same ownership-driven connection that comes from creating something yourself.

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How the 'IKEA effect' can motivate people to work harder: Key Insights & Takeaways | Korva