How to Speak So That People Want to Listen | Julian Treasure | TED

Gossip makes people less likely to listen to you because speaking ill of someone signals you betray confidence, which causes listeners to distrust you and avoid engaging.

Being judgmental prevents people from listening to you because when listeners feel judged the conversation becomes threatening, so they disengage to protect themselves.

Constantly broadcasting ('sodcasting') reduces others' willingness to listen because imposing sound carelessly prevents conversational reciprocity, which alienates listeners instead of engaging them.

Designing and consuming sound consciously would increase understanding because optimizing acoustics and how we produce sound reduces noise and distortion, which makes clear communication the norm.

Dogmatism diminishes effective listening and persuasion because presenting opinions as facts bombards listeners with assertions, making it impossible to distinguish evidence from belief and so engagement collapses.

Habitual exaggeration undermines listener trust because it devalues language and can slide into dishonesty, which causes people to doubt and stop listening.

Frequently making excuses reduces how much people listen because passing blame signals a lack of responsibility and credibility, which undermines trust.

Honesty makes speech more receivable because being straight and clear builds credibility, which makes listeners more willing to accept and act on your words.