From The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski
On Meta, creative has become the targeting mechanism as manual audience controls disappear.Marketing & Growth
18 cards
From The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski
A $100,000 monthly Meta budget may require 400–500 new creative assets every month to avoid plateauing and losing ground.From The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski
Meta and Google cannot reliably distinguish a user worth $50,000 annually from one worth $50.From The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski
Ad algorithms optimize for the events they receive, so incomplete subscription tracking teaches them to target the wrong audience at high CAC.From The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski
Do not declare paid acquisition broken until conversion tracking and measurement are implemented correctly.From The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch20Growth: How to Build a $100M Growth Engine: Lessons from Wispr Flow and Superhuman | Why You Should Do Paid Ads Today and How To Do Them | How to Build the Best Referral Programs and How to Crush UGC with Matt Swulinski
Free trial credits are marketing costs. Include them in fully loaded customer acquisition cost.
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Save Cards from different podcasts around one subject, then return to the ideas that matter.