People were at least six times more likely to buy jam when choosing among six options instead of 24.

Golden Cat Corporation increased profits 87 percent after removing its ten worst-selling…

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A grocery store with 348 jam varieties attracted more samplers with 24 options, yet sharply…

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Procter & Gamble increased Head & Shoulders sales 10 percent after cutting varieties from 26 to 15.

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Among jam samplers, 30 percent bought from six varieties, but only 3 percent bought from 24.

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CEOs make half their decisions in nine minutes or less. Only about 12 percent take an hour.

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The average grocery store offers about 45,000 products, Walmart about 100,000, while Aldi offers…

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Harvard automatically enrolls every employee in a lifecycle fund, then offers 20 funds instead of…

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About 60 percent of shoppers stopped at the 24-jam display, versus about 40 percent at six.

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