CEOs make half their decisions in nine minutes or less. Only about 12 percent take an hour.

Golden Cat Corporation increased profits 87 percent after removing its ten worst-selling…

@psychology

People were at least six times more likely to buy jam when choosing among six options instead of 24.

@psychology

A grocery store with 348 jam varieties attracted more samplers with 24 options, yet sharply…

@psychology

Procter & Gamble increased Head & Shoulders sales 10 percent after cutting varieties from 26 to 15.

@psychology

Among jam samplers, 30 percent bought from six varieties, but only 3 percent bought from 24.

@psychology

The average grocery store offers about 45,000 products, Walmart about 100,000, while Aldi offers…

@psychology

Harvard automatically enrolls every employee in a lifecycle fund, then offers 20 funds instead of…

@psychology

About 60 percent of shoppers stopped at the 24-jam display, versus about 40 percent at six.

@psychology