The most common sales mistake is over-indexing on logic while ignoring the person and their fears.
The most common sales mistake is over-indexing on logic while ignoring the person and their fears.
More from this video
See all →Fundraising speed reflects trust or scarcity, not merely favorable terms. Without scarcity, money…
@businessComplexity weakens trust twice: it dilutes confidence and makes decisions harder for others to…
@businessInvestors detect fake scarcity immediately. Pretending demand is limited destroys credibility and…
@businessFundraising trades off fund size, speed, and terms. You can optimize two, not all three…
@businessA fundraiser’s power is borrowed. Representing someone else’s greatness requires accepting ego…
@businessTo earn a second meeting, become interesting and compelling inside the other person’s perspective.
@businessFear is anti-trust. As trust rises, less desire is needed to motivate action.
@businessFundraising is track record plus differentiation divided by complexity of thought. Improve the…
@businessDon't lose this one
A free account saves insights like this to your Boards, and Korva resurfaces them so you actually remember.
