A tiny targeted channel can outperform mass media when you need only a handful of elite machine-learning engineers.
A tiny targeted channel can outperform mass media when you need only a handful of elite machine-learning engineers.
More from this episode
See all →The same facts lead to radically different conclusions when they are framed as different stories.
People rally around leaders who visibly do what followers feel ashamed or unwilling to do…
Intermediaries distort unconventional ideas most severely when messages pass through someone…
An outsider can turn a founder’s tangled thoughts into one phrase that reveals the idea’s core.
Anduril went directly to Quantico, Camp Pendleton, National Defense University, and the CIA…
The right “bicycle of the mind” preserves complexity while making an explanation immediately…
Explain a company through the merchant’s dream it enables, while the product becomes ambient…
The strongest product narrative describes what users become or accomplish after adoption, not what…
Don't lose this one
A free account saves cards like this to your Collection, and Korva resurfaces them so you actually remember.