Repeated exposure in secondary media refreshes and reinforces audiences’ fandom for the core intellectual property.
Repeated exposure in secondary media refreshes and reinforces audiences’ fandom for the core intellectual property.
More from this video
See all →Successful intellectual property keeps characters scarce and quality high in its primary medium,…
@businessA flywheel keeps audiences exposed through adjacent channels without oversaturating the core…
@businessAncillary media such as merchandise, clubs, comics, books, and magazines expand intellectual…
@businessRelease sequels constantly and even beloved intellectual property can fatigue audiences through…
@businessThe second step is maximizing core intellectual property distribution until it becomes shared…
@businessThe first step in any flywheel is genuinely great intellectual property audiences fall in love with.
@businessDon't lose this one
A free account saves insights like this to your Boards, and Korva resurfaces them so you actually remember.