Successful intellectual property keeps characters scarce and quality high in its primary medium, then pursues near-ubiquity across secondary media.
Successful intellectual property keeps characters scarce and quality high in its primary medium, then pursues near-ubiquity across secondary media.
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See all →A flywheel keeps audiences exposed through adjacent channels without oversaturating the core…
@businessAncillary media such as merchandise, clubs, comics, books, and magazines expand intellectual…
@businessRepeated exposure in secondary media refreshes and reinforces audiences’ fandom for the core…
@businessRelease sequels constantly and even beloved intellectual property can fatigue audiences through…
@businessThe second step is maximizing core intellectual property distribution until it becomes shared…
@businessThe first step in any flywheel is genuinely great intellectual property audiences fall in love with.
@businessDon't lose this one
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