EP 127: Professor Jim Macnamara Says Most Of The PR Industry Is Still Measuring The Wrong Thing16 CardsMeasurement records what happened, evaluation judges performance against objectives, and insights inform what strategy does next.
Getting a brand into a large language model proves visibility, not that anyone noticed or acted.
EP 129: Unbounce's VP Of Marketing Explains What Actually Wins AI Search Visibility Now15 CardsRemoving Unbounce’s credit-card requirement increased monthly trials roughly four- to fivefold, from about 1,500 to about 6,000.
AI expanded content production from a few years ago by roughly 100 to 1,000 times. More supply does not make indiscriminate publishing effective.
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