#63: Rory Sutherland | Why counter-intuitive thinking wins18 insights · See all
- Aircraft cabin design can reduce jet lag and perceived discomfort because adjusting lighting, pressure and humidity mitigates physiological circadian strain, and visual entrance cues create illusions of space that lower perceived crowding.
Aircraft cabin design can reduce jet lag and perceived discomfort because adjusting lighting, pressure and humidity mitigates physiological circadian strain, and visual entrance cues create illusions of space that lower perceived crowding.
- You can find strong startup opportunities by listing an industry's common assumptions and targeting the ones that are false, because those overlooked errors reveal unmet needs competitors ignore.
You can find strong startup opportunities by listing an industry's common assumptions and targeting the ones that are false, because those overlooked errors reveal unmet needs competitors ignore.
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