Korva is a scroll of the internet’s best ideas.
Never force people to use it
No software sales
Long Lake sells no software. It builds an AI platform called Nexus and deploys it only into companies it owns, so it cares about the outcome: faster growth, better customer experience, and the ability to pay team members more because they are more productive. A company that only sells software has no stake in what happens after the sale.
Owning the companies gives Long Lake control of the workflow, and it still forces nobody to use the tools. It treats its roughly thirty thousand team members around the world as its customers and its design partners. The bar is a platform so magical that people adopt it on their own.
Adoption speeds up
That bar is being met. As the models, products, and deployment playbooks improve, adoption inside each new cohort speeds up: activating a cohort used to take about six months, and now it takes days. Some team members have started to feel they aren't working anymore, because the mental friction of manual work, email, and data entry is gone.
How do people decide to adopt new tools?
Everett Rogers, in his 1962 book Diffusion of Innovations, named five traits that shape adoption: relative advantage, compatibility, complexity, trialability, and observability. A tool that is easy to try and fits existing routines spreads faster than one that asks people to change how they work. Rogers drew on studies of Iowa farmers adopting hybrid seed corn.
Why did spreadsheets spread without mandates?
VisiCalc, released in 1979 for the Apple II by Dan Bricklin and Bob Frankston, is often called the first killer app for personal computers. Accountants and analysts saw a few hours of recalculation shrink to seconds, and many bought computers just to run it. Adoption came from the bottom up, one desk at a time. Lotus 1-2-3 later took over the market on IBM PCs in the early 1980s.
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