Korva is a scroll of the internet’s best ideas.
One customer can pay for everything
The audience
The audience is about 200,000 people worldwide who run businesses, invest tens of billions of dollars a year, and run companies that spend billions on advertising, software, and cloud. Content for them can skip explaining what AWS is or what SpaceX does, since they have followed these companies for a decade or more.
Spending power
People in that audience can buy $5 million a year of a SaaS product, spend $20 million on cloud, or spend $50 million on inference. They can buy only one sleep aid, or maybe two. Selling on impressions undersells that spending power, because one enterprise customer can pay for the entire placement.
Who gets the space
So the ad space goes mostly to enterprise companies. Helping Ramp close a public company as a customer would pay for the whole year, and everything else on top is free. Consumer brands the hosts like get support at no charge.
Why do enterprise software contracts get so large?
Enterprise software is usually licensed per user or per unit of usage, so one deal across thousands of employees multiplies a modest price many times. Vendors typically sign annual or multi-year contracts instead of selling single copies. Salesforce helped popularize this subscription model after it was founded in 1999 to deliver business software over the internet.
Why price business ads differently from consumer ads?
Digital advertising is commonly priced per thousand impressions, known as CPM, which treats every viewer the same. Business sellers instead weigh the value of a customer's contract, since one sale may be worth far more than a consumer purchase. The term CPM comes from the Latin mille, meaning thousand, with the M standing for the Roman numeral.
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