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The Big Decision

Going up against an industry of multi-hundred billion dollar companies meant asking some hard questions. Would he sell majority ownership of the Mavs? Would he commit the time? Was he willing to be as aggressive as it would take?

Finding the Younger Cuban

Mark Cuban had to give up his comfort levels and realize that he couldn't be who he is today. He went back to find the younger Mark Cuban and be just as aggressive. When he first got started he was broke, with nowhere to go but up and no reason not to start a business.

Defining Success

Success, to him, is being able to wake up in the morning with a big old smile, excited about the day. He started out broke and still had fun. After the bills stopped worrying him, he still wanted the competitive juice, so he got out of the comfort zone and went for it.

How big was the Mavericks sale?

Mark Cuban bought the Dallas Mavericks in 2000 for about 285 million dollars. The deal announced in December 2023 valued the team at roughly 3.5 billion dollars, and it was widely reported that he kept a minority stake and control of basketball decisions.

How does Cost Plus Drugs set its prices?

The company adds a fixed 15 percent markup and a flat professional fee to the cost of each drug it buys. That transparent formula is meant to replace a system where the price depends on contracts between several middlemen. Cuban co-founded the company with Dr. Alex Oshmyansky.

How do pharmacy middlemen shape drug prices?

Pharmacy benefit managers sit between insurers, pharmacies, and drug manufacturers. They negotiate rebates from manufacturers and decide which drugs a plan covers. A 2024 Federal Trade Commission staff report found that the three largest pharmacy benefit managers handled nearly 80 percent of prescriptions.

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