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Ten products, then Tweet Hunter
The weekly challenge
In 2021, after years of failing, Tibo took on a challenge: build and ship one new product every week until something stuck. Most of the early products were bad, and he failed a lot.
Each product went out on Twitter, and each one brought a little more following and a little more interest. That carried into the next launch, so every new product started with a bit more power on the platform than the one before it.
Tweet Hunter and Taplio
After ten products in four months, the eleventh was Tweet Hunter, a suite of tools for Twitter creators that schedules posts and generates content with AI. It was a hit from the very beginning. In less than a year it reached a million dollars in annual recurring revenue, and it was eventually sold.
Its sibling, Taplio, an all-in-one platform for LinkedIn that handles posting, inspiration, and DMs, also crossed a million in its first year. Lemlist acquired it in 2022.
Why does shipping weekly beat polishing one product?
Most product ideas fail for reasons that only show up when real people try them. Shipping every week turns each idea into a cheap experiment, so a founder learns in days what months of planning would not reveal. Because each product is small, a failure costs little. The startup accelerator Y Combinator has long told founders to launch early for this reason.
How does one tweet launch a product?
Twitter added its retweet button in 2009, which lets a post travel from the author's followers to the followers of everyone who shares it. A launch tweet that a few people share can therefore reach far beyond the founder's own audience. Each person who follows because of a launch becomes a ready audience for the next one. Founders call posting progress openly this way building in public.
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