Korva is a scroll of the internet’s best ideas.
Viral drive-through guy scanned fries
Fitness sub-niches
Fitness was already split into sub-niches, including bodybuilders, women's fitness, and weight-loss creators. Later the team tried mom influencers and narrowed down which ones might work.
Mom influencers
Mom influencers were hard to keep at a good cost per thousand views, because they know how well they convert. The team tested a lot of them. Some did incredible and were profitable at about a $10 CPM, and others did not do well at all.
Comedy tests
Comedy was another test. A man blowing up with his drive-through bit about having no door and no problem climbed through the window at McDonald's. Cal AI signed him and had him scan some fries with the app as part of the video.
Some niches did well for one video and no more, so the team did one video with that person and called it good there.
Why do some niches convert and others don't?
Viewers follow a creator for different reasons, and the reason shapes how they treat a product pitch. Someone following a creator for a goal such as training is already looking for tools. Someone following for entertainment has no standing need to act. Advertisers often test a niche with a single post before committing more budget.
Why do brands court mom influencers?
Mothers have long been treated as the main household buyers in marketing, and brands targeted them heavily when mom blogs boomed in the 2000s. Their audiences are other parents making similar purchases, which makes a recommendation relevant. Sponsored posts on those blogs were an early form of influencer marketing.
Why do viral comedy skits travel so far?
Short, repeatable bits with a clear premise are easy to share, quote, and imitate, so each viewer becomes a distributor. Platform recommendation systems then show the clip to people who have never followed the creator. A viral clip's audience is therefore broad instead of tied to one interest.
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