Robert Cialdini - 7 Principles of Influence Explained

16 insights saved from this video by @psychology

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A customer reportedly traded a $2,800 Louis Vuitton bag for an earlier place in an Apple product line.
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One bonus exam point produced 291 returned questionnaires from 296 students. Tiny incentives can create astonishing response rates.
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Telling university students a fundraiser came from another student increased donations by 450%.
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Asking restaurant customers to commit to calling reduced unannounced no-shows by 64%, and the reduction persisted.
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The most dangerous frauds do not just fool naïve targets. They fool other foxes.
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A supermarket limited purchases to three units, and response doubled compared with the product’s previous response.
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“Operators are busy” makes viewers infer popularity, while “operators are waiting” signals no one else has bought.
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A genuine compliment gives someone a reputation to live up to, making the praised behavior more likely to recur.
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Self-deprecating humor makes necessary self-promotion easier to hear and easier to like.
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In polarized conversations, listen deeply and ask non-evaluative questions before stating your position. Reciprocity opens ears.
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Praise ethical behavior and report misconduct online. Your information helps shape the incentives around everyone.
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Improving your appearance is acceptable. Drastically altering it digitally can become artificial misrepresentation.
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Representations of people should stay genuine and current, not rely only on idealized pictures from the past.
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Influence turns unethical when it counterfeits evidence, from invented sales to fake scarcity and cherry-picked authorities.
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Being the boss creates authority. Credible expertise creates an authority people actually trust.
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Increase compliance by giving genuine value before making a request or asking for agreement.

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