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The magical science of storytelling | David JP Phillips | TEDxStockholm
TEDx Talks

The magical science of storytelling | David JP Phillips | TEDxStockholm

10 insights saved from this video by @psychology
  1. @psychology
    Stressful work and communication can leave audiences in the devil’s cocktail: high cortisol and adrenaline.
  2. @psychology
    A story turned a 99-cent horse’s head into a $62.95 sale, a 6,395% increase.
  3. @psychology
    Stories turned 200 ordinary objects from $129 in total resale value into $8,000.
  4. @psychology
    Romantic infatuation typically fades after about 13 months, when critical evaluation returns.
  5. @psychology
    Product placement is a $10.5 billion annual industry hiding in plain sight.
  6. @psychology
    The more emotionally invested you become, the less critically and objectively you observe.
  7. @psychology
    Stories make branded products feel valuable by replacing critical scrutiny with emotional involvement.
  8. @psychology
    Index stories by laughter or empathy, then choose the one that fits your meeting’s goal.
  9. @psychology
    Storytelling creates empathy, raises oxytocin, and makes listeners feel more human, bonded, and relaxed.
  10. @psychology
    You do not need a theatrical persona to tell stories well. Everyone is naturally a good storyteller.

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