Before seeking outside capital, identify people who already trust you and want your success more than they fear losing money.
Before seeking outside capital, identify people who already trust you and want your success more than they fear losing money.
More from this video
See all →Fundraising speed reflects trust or scarcity, not merely favorable terms. Without scarcity, money…
@businessComplexity weakens trust twice: it dilutes confidence and makes decisions harder for others to…
@businessInvestors detect fake scarcity immediately. Pretending demand is limited destroys credibility and…
@businessFundraising trades off fund size, speed, and terms. You can optimize two, not all three…
@businessA fundraiser’s power is borrowed. Representing someone else’s greatness requires accepting ego…
@businessTo earn a second meeting, become interesting and compelling inside the other person’s perspective.
@businessFear is anti-trust. As trust rises, less desire is needed to motivate action.
@businessThe most common sales mistake is over-indexing on logic while ignoring the person and their fears.
@businessDon't lose this one
A free account saves insights like this to your Boards, and Korva resurfaces them so you actually remember.