Disney's Flywheel: The Business Model Nobody Can Copy

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Release sequels constantly and even beloved intellectual property can fatigue audiences through oversaturation.
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Successful intellectual property keeps characters scarce and quality high in its primary medium, then pursues near-ubiquity across secondary media.
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A flywheel keeps audiences exposed through adjacent channels without oversaturating the core intellectual property.
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Ancillary media such as merchandise, clubs, comics, books, and magazines expand intellectual property without cannibalizing its core expression.
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Repeated exposure in secondary media refreshes and reinforces audiences’ fandom for the core intellectual property.
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The second step is maximizing core intellectual property distribution until it becomes shared cultural memory.
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The first step in any flywheel is genuinely great intellectual property audiences fall in love with.

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